Jun 21, 2022
In General Discussion
One brand that has been interestingly working in that direction is Burger King. Now the 'grilled' hamburger brand is launching a new Phone Number Database promotional action in the United States that consists of challenging or inviting (eye, it's in friendly mode) people to capture a QR code that will appear in the new TV spots. the mark and that it will be in motion throughout the frame. The idea, created by the David Sao Paulo agency Phone Number Database and which is part of its "Stay Home of the Whopper" campaign , consists of a series of ads that aim to encourage consumers to perform physical activity in some way, since It will be difficult for him to be able to read the code from the comfort of his armchair and, in addition, he continues his strategy of giving away Whoppers to fans who are abiding by the recommendations to stay at home in this long period of social isolation in many countries. humor and creativity A few days ago Phone Number Database we talked about Burger King being one of the brands that understood that in Phone Number Database difficult times when society's sensibilities are on the surface, before advertising, companies should understand the context and get involved in a positive way , showing people who are aware and seek to Phone Number Database contribute to the solution. My dream job: The soap bubble artist In this regard, a recent report signed by Edelman reveals that 85 percent of people expect brands to use Phone Number Database their influence and social power to educate both on issues related to the virus and on topics outside of them. This is something that the global CMO of Phone Number Database Burger King, Fernando Machado , reaffirmed on more than one occasion in recent months, from his point of view, the brands should understand that “ now, we just need to help. That is the first change in terms of asset building and an advertising approach .” The Miami, Florida-based firm tried to stick to that philosophy, and we think it got it right. First, it demonstrated a clear commitment to the safety, hygiene and health of both its workers and its customers, it showed Phone Number Database that it was implementing actions to help resolve the crisis, and now it is accompanying all this with new marketing and advertising actions with the aim of maintain and fixate on the consumer's mind, while promoting social responsibility.